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The Employee Advocacy Blog

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Recent Posts

Engaging Employees in a Knowledge-based Economy

February 07, 2017 / by Smarp

We live in a knowledge-based economy, where intellect is capital. The need for knowledge, information and high skill levels is greater than ever. With information being freely available, the speed of change taking place is quick.


Driving Content Marketing Through Employee Advocacy

November 29, 2016 / by Smarp

We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.


Professionals' Online ABC - Infographic

November 22, 2016 / by Smarp

Your online reputation matters. The good news is, there is a whole lot you can do, with little effort, to optimize your social media presence.


How to Succeed in Social Recruiting

November 07, 2016 / by Smarp

Let’s face it, everybody’s on social media these days. The most potential candidates probably already exist in your employees’ networks.


5 Features That Make a Great Salesperson - Infographic

October 20, 2016 / by Smarp

A good salesperson makes sales and boosts business. A great salesperson goes the extra mile. They secure deals in the toughest of spots and establish long-lasting customer relationships.


How to Onboard Employees into Employee Advocacy with Sarah Goodall

September 22, 2016 / by Smarp

Smarp’s latest Smarp Talk took place on September 14th with Roope Heinilä and Sarah Goodall.


3 Biggest Social Selling Mistakes and How to Avoid Them

September 01, 2016 / by Smarp

Social media is a must for brands today. Why? Well, 78% of Americans have at least one online social media profile. Beyond that, 71% of social media users are more willing to purchase a product from a business they follow online.


5 Reasons Why Peer-generated Content Breeds Trust

July 07, 2016 / by Smarp

Individuals have the power to persuade their peers. This power can be increased, if testimonials are available for would-be customers about products and services from like-minded people.


How to Succeed in Social Selling

June 28, 2016 / by Smarp

Social selling can no longer be ignored in today’s sales techniques. Leveraging social media channels is a must for improving reach, communicating with leads, and inserting a more personal touch to selling.


Smarp Launches the World's First Professional Influencer Index with the Backing of New Funding

June 22, 2016 / by Smarp

Smarp, the global leader in Employee Advocacy solutions, is launching the world's first Professional Influencer Index.