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The Employee Advocacy Blog

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Roope Heinilä

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Recent Posts

5 Things You Need to Understand to Run a Successful Employee Advocacy Program

June 25, 2014 / by Roope Heinilä

As Employee Advocacy continues its growth and becomes an integral part of external communications, organizations need to start thinking what exactly makes an Employee Advocacy program successful?

During the last 18 months we have been studying how different organizations perform when encouraging employees to share content to their networks and what the major factors affect participation and engagement. Below are the 5 factors we have found to be the most important:


Smarp wins Arctic15!

May 30, 2014 / by Roope Heinilä

Smarp was elected the winner of the prestigious Arctic15start-up conference pitching competition. Past winners of the competition include some of the most successful start-ups from the region such as Kiosked, Holvi, Transfluent, Infogr.am, Ovelin, and Pipedrive.


Social Media Agency Dingle and Smarp Form Strategic Partnership

May 14, 2014 / by Roope Heinilä

Recently chosen as a Red Herring top 100 Europe finalist, the Helsinki based Software-as-a-Service provider Smarp and the leading Nordic social media agency Dingle have announced a new commercial partnership that will allow Dingle to distribute and offer Smarp’s SmarpShare product to their clients.


How to Calculate the Value of Employee Advocacy in Social Media?

February 20, 2014 / by Roope Heinilä

Employee Advocacy, or in other words, brands empowering employees to support the goals of the brand through the use of their personal social media accounts on Twitter, LinkedIn, and Facebook for example, is expected to become one of the major trends in social media in 2014.


Why You Shouldn’t Ignore Non-US Social Media Platforms

January 22, 2014 / by Roope Heinilä

Most large companies today operate globally with operations and employees in multiple continents. To be effective globally, they need to be present on regional social media networks as many countries still have a higher user penetration on these platforms than on mainstream western social media networks.

However, their social media presence is often misaligned and restricted due to a lack of universal management tools as most social media management platforms only support mainstream western social media networks such as Twitter, Facebook, and LinkedIn.


Using Big Data and Small Data to Optimize Social Media Marketing

October 09, 2013 / by Roope Heinilä

The need for businesses and individuals to measure their activity on social media is constantly growing as the industry is becoming more mature. This measurement can be split into two types of data; the much buzzed about big data as well as the relatively invisible small data.


3 Things Social Media Managers Can Learn from Top Management

September 17, 2013 / by Roope Heinilä

I have read many articles on what management can learn from social media, but how about what social media managers can learn from top management?

Many of the basic management principles apply to social media because they are very similar - they are both centered around the actions of people you do not have complete control of but are able to influence.



How to Benefit From Employees' Social Networks?

August 13, 2013 / by Roope Heinilä

Social media platforms have always been built with relationships between people at their core. This has allowed people to create vast networks of connected friends, business contacts and acquaintances on these platforms, which in turn enables the users to communicate directly to large audiences with minimal effort. In short, social media has granted everyone the possibility to broadcast their message.


The Evolution of the Social Brand

June 18, 2013 / by Roope Heinilä

In recent years, the concept of the social brand has evolved rapidly.

Only ten years ago this would have been limited to traditional word of mouth between customers and stakeholders, but due to social media, it has become a visible and important part of organizational activity.


Social Literacy as a Competitive Advantage

June 07, 2013 / by Roope Heinilä

Social literacy refers to knowing how to use social tools and platforms to find and gather information, share thoughts, and generate discussion.

For businesses this has already generated massive opportunities to better connect with customers and other stakeholders as well as improve the general perception of their brand. What has largely been ignored is the potential of socially literate employees who use these tools and services to increase their own competence and thus the competence of the business.