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The Employee Advocacy Blog

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Roope Heinilä

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Recent Posts

The Importance of Company Values

March 14, 2017 / by Roope Heinilä

Shared values help employees make informed decisions and unify the company culture. Decisions should be made with these values in mind.


Smarp's 2016 in Review

December 22, 2016 / by Roope Heinilä

2016 has been a year of growth and evolution for Smarp. We have made some major additions to our team, and the product has seen hundreds of new features and upgrades.


Smarp Expands Past Employee Advocacy to Bring Internal Communications On the Go

October 10, 2016 / by Roope Heinilä

Organizations need to modernize their ways of communicating in order to stay competitive in an increasingly knowledge-driven business environment. With our new expansion, Smarp aims to become the de facto app to connect employees to the content they need to be successful in their work while empowering them to act as brand ambassadors for their employers.


Scaling An Employee Advocacy Program: How to Influence Globally & Manage Locally

March 29, 2016 / by Roope Heinilä

Launching an Employee Advocacy program can be challenging in large enterprises, where content creation, curation, and distribution is often decentralized. In addition, large organizations also often work with content in multiple languages and cultures.


Taking The Next Step in Inspiring All Professionals to Become Influencers

December 14, 2015 / by Roope Heinilä

We started Smarp from my living room in February 2011 with the idea that companies using social media should not be focused on just their brand pages, but instead on the people who are shaping those brands.


Ad Blockers Causing a Headache for Brands - Could this Be the Solution?

October 20, 2015 / by Roope Heinilä

With the release of iOS9 and its built-in ad blocker on Safari many users fell in love with the idea of adless content. Ad blockers rose to the top of the app store and users began adding them onto their computers as well as on mobile devices. Ad blockers not only remove ads from websites, but also improve performance as there is less content to load which is especially useful when you have a limited data plan on your phone.


Why We Put Employees 1st

May 20, 2015 / by Roope Heinilä

Employee advocacy has long been mistaken for an initiative mostly for the benefit of the company when actually the main beneficiaries are the employees themselves. In order for an Employee Advocacy program to be effective, employees need to want to participate and see the value in their participation on a personal level.


Do My Employees Want to Share This? 3 Criteria to Easily Evaluate if Content is Good for Employee Advocacy Programs

March 03, 2015 / by Roope Heinilä

We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.


How to Sell Employee Advocacy to your Management

December 09, 2014 / by Roope Heinilä

Are you looking to launch a Employee Advocacy initiative in your company but having trouble convincing management? As you probably know, the first step in launching a successful employee advocacy program is selling the idea in your own company. If your management is not yet bought into the idea it might be a good idea simply explain with easy to understand numbers.


Smarp Accepted into TEKES Young Innovative Growth (YIC) Companies Program

November 04, 2014 / by Roope Heinilä

We are super excited to have been accepted into the highly regarded TEKES YIC program for innovative high growth companies. Success stories such as Supercell and DealDash have completed the same program, which has helped them become the international success stories they are today.

Smarp is already a well-recognized industry leader in Employee Advocacy with the most dynamic platform that scales to the needs of both global enterprises and small businesses. Acceptance into the program grants Smarp with more funding and resources to accelerate growth and expand into new markets.