An aspiring influencer needs hard work and consistency, combined with a focus on what is really working. Murray Newlands believes in staying true to what motivates you and is most valuable to your audience.
Trust and meaningful connection are imperative elements in social strategy, explains Tamara McCleary. When it comes to conversions, popularity and follower metrics are inferior to valuable input and being a part of a larger conversation.
Brands need to address their customers on a personal level, is a firm belief of Scott Monty’s. In today’s digitally driven world, it’s imperative that brands build relationships and shy away from generic messages.
Public Relations and content marketing are complimentary roles working towards the same goal. They work independently but are most effective when collaborative. Content needs eyes, and these eyes need great content to read.
First stick to what works and make sure that the basics are covered, believes Jeff Bullas. Experimenting with other media platforms and multi-channel marketing will help ensure you reach the broadest audience.