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The Employee Advocacy Blog

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Perry Betts

Perry is the Public Relations Specialist at Smarp. She makes connections, absorbs media and is always available to chat @perrybetts

Recent Posts

Influencer Insights, Part 13: Murray Newlands

February 09, 2017 / by Perry Betts

An aspiring influencer needs hard work and consistency, combined with a focus on what is really working. Murray Newlands believes in staying true to what motivates you and is most valuable to your audience.


Influencer Insights, Part 12: Ann Handley

January 27, 2017 / by Perry Betts

In order to fuel the best marketing, we need stories and art. Putting the value of your audience first is the essence of great content, says Ann Handley.


Influencer Insights, Part 11: Tamara McCleary

January 17, 2017 / by Perry Betts

Trust and meaningful connection are imperative elements in social strategy, explains Tamara McCleary. When it comes to conversions, popularity and follower metrics are inferior to valuable input and being a part of a larger conversation.


Influencer Insights, Part 10: Scott Monty

November 25, 2016 / by Perry Betts

Brands need to address their customers on a personal level, is a firm belief of Scott Monty’s. In today’s digitally driven world, it’s imperative that brands build relationships and shy away from generic messages.


How Content Marketing and PR Go Hand in Hand

October 26, 2016 / by Perry Betts

Public Relations and content marketing are complimentary roles working towards the same goal. They work independently but are most effective when collaborative. Content needs eyes, and these eyes need great content to read.


Influencer Insights, Part 7: Juntae DeLane

October 11, 2016 / by Perry Betts

Building successful digital branding is about work-life integration. Some think they should separate personal and professional lives on social media but they’re wrong.


Influencer Insights, Part 5: Jeff Bullas

September 27, 2016 / by Perry Betts

First stick to what works and make sure that the basics are covered, believes Jeff Bullas. Experimenting with other media platforms and multi-channel marketing will help ensure you reach the broadest audience.


Influencer Insights, Part 4: Sam Hurley

September 20, 2016 / by Perry Betts

Relationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer.