As web users turn a blind eye to banner ads and scrolling sidebars – and ad blockers eliminate them completely – content that promotes your brand but seamlessly fits in with the user experience is today's most impactful form of marketing.
The majority of brands – perhaps yours, too – are using content in their marketing arsenal, but the majority don't consider their efforts to be effective. In its 2016 Content Marketing Trends research, the Content Marketing Institute found while 76 percent of B2C businesses and 88 percent of B2B businesses use content marketing, only 38 percent of B2C businesses and 30 percent of B2B businesses find their organizations to be successful. How much time and energy is being wasted because these organizations aren't using the right tactics?
Despite the importance of online networking, you should not ignore the power of talking to someone face to face, in real life.