The volume of content is increasing exponentially. Reportedly, 73% of B2B marketers are producing more content than they did a year ago (Content Marketing Institute). With over 2 million blog posts published every day (MarketingProfs), standing out from the crowd is getting more and more difficult.
The importance of internal communication for organizations cannot be highlighted enough. Effective communication is essential to building understanding, trust and engagement among organizations. Employees must be aware of what’s happening within their organization, what are the business objectives and how they fit into them. Without clear understanding of these, employee engagement will decline, and without engagement, business will eventually suffer.
The customer is the king, serve him well. Understanding and listening to your customers is or at least should be one of the integral functions for businesses. It is vital to know what you look like through your customers’ eyes. We asked our customers how they experience using Smarp and how they feel about advocating for the brands they represent. The truth is out there, go figure it out!
Mobile overtaking the desktop usage has been a hot topic during the past years, and not without a reason. Today, people want to stay connected and have access to information, no matter the location. A recent study by comScore demonstrates that today more than half of the digital media consumption takes place in mobile apps. According to the study, 52% of the time spent on digital media is through mobile apps over desktop usage and mobile web surfing.
Since the very beginning we at SmarpShare have acknowledged the importance of glocalization. In his blog post: Why you shouldn’t ignore non US social media platforms, our CEO, Roope Heinilä aptly notes that “Global companies need tools that can provide them with global reach”. In order to truly help our customers to achieve the best possible results with their Employee Advocacy programs, we recognize that we need to support the right networks for various different local markets.
It is not always dancing with roses being a small fish in a big sea. Whether it is lack of time, shortage of manpower, second to none budget or public ignorance, you always tend to lack something bigger players have.
When it comes to marketing and communications, getting your messages out there is essential, but often easier said than done with the limited resources available. There is a lot of talk about Employee Advocacy these days, but not without reason. The benefits are undisputable for marketing and communications, and not only for large corporations. Think about the advantages and the impacts small businesses can achieve with dedicated employee brand ambassadors:
My professor in university once said: “In general, people do not like when being advertised to”. Think about it, does anyone really enjoy for example commercial breaks? Well, there are always exceptions, but most of us are probably not overly excited about them.
Nevertheless, advertising is very much a necessary evil. How else would people find out about the stuff that fulfills their various needs and wants? Also, many of the new and cool technologies and services available today would not even exist without advertising and the money poured into it.
Last weekend I was having dinner with my friends. We had not seen for ages, so there was a lot to recap. At some point, the conversation turned to work related issues when one of my pals asked what am I doing these days. After explaining what Employee Advocacy is and what it is that I actually do at work, the friend of mine decided to share a real life experience about his social media usage at work.
2014 was great for Smarp and 2015 will be even better! The Google Trends graph below shows the growth of the Employee Advocacy search term. Our educated and maybe a little biased guess is that this number will only continue to grow in 2015.
Marvel at the infographic below and fathom the immense potential of Employee Advocacy for your organisation’s social media visibility. We dare to proclaim the vast majority of organisations cannot reach as many people in such a humane way with company pages or sponsored ads on social media. And even if it was possible, well implemented employee advocacy programs can boost employee engagement - something ads will definitely never do for your organization.