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The Employee Advocacy Blog

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Katriina Maanoja

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Recent Posts

Make Customer Experience Everyone’s Job

January 28, 2016 / by Katriina Maanoja

Recently, Econsultancy.com released 2016 Digital Trends Briefing as part of their Quarterly Digital Intelligence Briefing series in association with Adobe*. In the briefing, Econsultancy.com explores the challenges in turning data into insight. 

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Employee Engagement is a Two-Way Street

January 21, 2016 / by Katriina Maanoja

There has been a lot of discussion about employee engagement lately or, more precisely, the lack of it. According to the latest statistics from Gallup.inc, less than one-third (32 %) of U.S. workers were engaged in their jobs in 2015. The same trend continues throughout the world. The study shows that worldwide, only 13% of employees working for an organization are engaged. Especially big companies seem to need the most improvement.

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Resident Advocacy Takes Brand Advocacy a Step Further

November 25, 2015 / by Katriina Maanoja

Brand advocacy isn’t meant for companies only. Recently, many non-profits and governmental organizations have realized that they can equally benefit from it. These organizations see the need to address their audiences in a new way and want to engage employees to do that.

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From Branded Channels to Employee Advocacy - Interviewing Sarah Goodall

October 28, 2015 / by Katriina Maanoja

Sarah Goodall is a former SAP marketing executive and the founder of Tribal impact – the Employee Advocacy consultancy operating in UK & Europe. She is an international marketing professional with over 20+ years’ experience in the technology B2B sector including both software and hardware. During the last seven years, she has been focusing on social media marketing and inbound.

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Beating the Distance with Employee Advocacy in a Global Organization

September 23, 2015 / by Katriina Maanoja

Working as a Finnish business agent in Brazil sounds like a dream job: unique nature, perfect climate, interesting history and tasty cuisine – but then comes the time difference. That’s how life is for Mr. Mikael Virkki, an Advisor at Finpro living in Brazil. Mikael blends perfectly into Brazilian society - he has lived in Brazil his whole life and speaks perfect Portuguese. However, Brazil is only one part of his life, the other part happens in Finland – over 10 000 km’s and 6 time zones away. In order to do his work effectively, he needs to be able to address audiences that are very far apart from each other. I had a pleasure to have a chat with Mikael about his work in Brazil, and how he has been able to beat the distance with SmarpShare.

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Encourage Employees to Take Up Social Media with Employee Advocacy

September 03, 2015 / by Katriina Maanoja

Quite often we tend to think Employee Advocacy works best for companies whose employees are already active on social media. Most articles and blog posts highlight the importance of active employees. Of course, active employees are very important, especially when it comes to setting the example. But there is no need to throw in the towel even if active social media users are the minority in your company.

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Meet Heini Jokinen – a Communications Officer, a Recruiter and an Employee Advocate

August 06, 2015 / by Katriina Maanoja

Heini Jokinen works as a Communications Officer in a Finnish recruiting company Opteam. On a cloudy Wednesday afternoon, we had a chat about Employee Advocacy, recruitment, and social media in general.

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Together We Can Do It - An Interview with Timo Lehmus, YIT Employee Advocate

July 07, 2015 / by Katriina Maanoja

Construction business might not be seen as a forerunner on social media, but multinational construction company YIT has proven that things can be different. The company has been into Employee Advocacy for over a year now.

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Invest in Your Employees’ Social Media Skills – It’s Worth Every Penny

June 25, 2015 / by Katriina Maanoja

Last year 72% of all internet users were active on social media (22 Social Media Facts and Statistics You Should Know in 2014). It means that most probably you - as well as people sitting next to you - are active on Facebook more or less frequently. In addition to FB, we might run into each other on Twitter, Instagram or even on Pinterest. Mostly we use social media for personal purposes, it is a fun and exciting way to interact with friends, share experiences and meet new people.

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