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The Employee Advocacy Blog

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Hanna Takala

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Recent Posts

Has Employee Advocacy Ever Been More Important?

February 03, 2017 / by Hanna Takala

In an era of mistrust, Employee Advocacy matters more than ever.


How to Improve Employee Advocacy With A Better Work Experience

December 16, 2016 / by Hanna Takala

I recently presented the benefits of Employee Advocacy to the managers of The Social Insurance Institution of Finland at their social media kickoff event. I concentrated on how employees using social media during work hours can benefit the team and overall work experience.


How to Overcome Employees' Top 3 Personal Branding Mistakes

September 15, 2016 / by Hanna Takala

According to Kredible Research’s 16 Employee Advocacy Statistics, 53 % of decision-makers have eliminated a vendor they have been considering, based on online information they did or did not find about an employee.


How to Boost Employee Advocacy Internally

August 09, 2016 / by Hanna Takala

If you’re wondering how to increase Employee Advocacy in your organization, you’re not alone. 


How to Crush Lurking Employee Advocacy Challenges

May 12, 2016 / by Hanna Takala

A recent report from Altimeter has revealed the top Employee Advocacy challenges that brands face. While there are some huge issues, none are unbeatable. I'm familiar with most challenges of Employee Advocacy programs, so let me give you some advice on how to identify and beat them.


Students Become Masters While Advocating

March 10, 2016 / by Hanna Takala

By definition, Employee Advocacy is the promotion of an organization by its staff members. This promotion is not limited to just hard selling; in fact, a soft approach can yield more trust. But should your organization limit advocacy efforts to staff? I don’t think so.


Engaging Employees Through Trust and Ownership

February 11, 2016 / by Hanna Takala

Who should own the Employee Advocacy Program, is the ball in the court of HR or rather Marketing & Communications?


Community Manager Advocates for Employees

January 14, 2016 / by Hanna Takala

Community Manager Appreciation Day 2016 is right around the corner. Most community managers work with customers, but I think that employee advocates form a community that needs tender and loving guidance too.


Employee Advocacy Needs the Culture of Curating

December 10, 2015 / by Hanna Takala

The core function of an Employee Advocacy platform is to deliver curated quality content straight into the pocket of an employee advocate. Good content helps your employees position themselves as thought leaders and strengthens the company brand.


The Art of Choosing an Employee Advocate

November 09, 2015 / by Hanna Takala

In his recent video How to Hack the Amplification Process – Whiteboard FridayRand Fishkin, Moz explained that too few content marketers try to identify their potential audience and discover what influences those audiences. Because of that many amplifying mentions and links remain unreceived.