In an era of mistrust, Employee Advocacy matters more than ever.
I recently presented the benefits of Employee Advocacy to the managers of The Social Insurance Institution of Finland at their social media kickoff event. I concentrated on how employees using social media during work hours can benefit the team and overall work experience.
According to Kredible Research’s 16 Employee Advocacy Statistics, 53 % of decision-makers have eliminated a vendor they have been considering, based on online information they did or did not find about an employee.
A recent report from Altimeter has revealed the top Employee Advocacy challenges that brands face. While there are some huge issues, none are unbeatable. I'm familiar with most challenges of Employee Advocacy programs, so let me give you some advice on how to identify and beat them.
By definition, Employee Advocacy is the promotion of an organization by its staff members. This promotion is not limited to just hard selling; in fact, a soft approach can yield more trust. But should your organization limit advocacy efforts to staff? I don’t think so.
The core function of an Employee Advocacy platform is to deliver curated quality content straight into the pocket of an employee advocate. Good content helps your employees position themselves as thought leaders and strengthens the company brand.
In his recent video How to Hack the Amplification Process – Whiteboard Friday, Rand Fishkin, Moz explained that too few content marketers try to identify their potential audience and discover what influences those audiences. Because of that many amplifying mentions and links remain unreceived.