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Ben Beck

Ben loves working at the intersection of technology, team building and marketing. Despite his near addiction to tech, teams and marketing, he also loves to get away from it all and spend time road cycling, and in the mountains hiking, rock-climbing and camping.
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Recent Posts

A Simple Guide for Mastering User-Generated Content

January 12, 2017 / by Ben Beck

Take a good, hard look at your current content marketing strategy. Who is responsible for developing and creating content for your business? Maybe it’s your marketing team, a marketing agency, a freelance content or copywriter, or maybe even YOU. You may find that you and your team struggle to find fresh, unique, and compelling content ideas, or you simply may not have the time for content creation at all.


How to Leverage Storytelling for Sales

November 15, 2016 / by Ben Beck

Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.


Marketing Automation Primer: Why You Need It & Choosing a Solution

October 31, 2016 / by Ben Beck

Opting for a marketing automation tool is a big decision, but it pays off in the long run.


3 Power Tips: How to Build Strong Inter-departmental Collaboration

September 29, 2016 / by Ben Beck

You've probably heard the saying “It takes a village to raise a child”. The same concept holds true in business, regarding the successful generation, development, and completion of a project.