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Ben Beck

Ben loves working at the intersection of technology, team building and marketing. Despite his near addiction to tech, teams and marketing, he also loves to get away from it all and spend time road cycling, and in the mountains hiking, rock-climbing and camping.
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Recent Posts

3 Key Reasons to Measure Social Sharing

June 22, 2017 / by Ben Beck

Social selling involves the business use of social media and related networks. It's one way that modern-day salespeople can interact with their sales prospects, establish a client base, and build customer loyalty.

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3 Ways to Boost Your Social Selling Skills

May 19, 2017 / by Ben Beck

How can you get in conversations with clients without being pushy? The trick is to make yourself approachable and make prospects come to you. 

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A Simple Guide for Mastering User-Generated Content

January 12, 2017 / by Ben Beck

Take a good, hard look at your current content marketing strategy. Who is responsible for developing and creating content for your business? Maybe it’s your marketing team, a marketing agency, a freelance content or copywriter, or maybe even YOU. You may find that you and your team struggle to find fresh, unique, and compelling content ideas, or you simply may not have the time for content creation at all.

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How to Leverage Storytelling for Sales

November 15, 2016 / by Ben Beck

Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.

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Marketing Automation Primer: Why You Need It & Choosing a Solution

October 31, 2016 / by Ben Beck

Opting for a marketing automation tool is a big decision, but it pays off in the long run.

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3 Power Tips: How to Build Strong Inter-Departmental Collaboration

September 29, 2016 / by Ben Beck

You've probably heard the saying “It takes a village to raise a child”. The same concept holds true in business, regarding the successful generation, development, and completion of a project.

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