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The Employee Advocacy Blog

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Annika Rautakoura

Annika works as Content Manager at Smarp. She is always on the lookout for new writing ideas.
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Recent Posts

4 Things to Consider for an Internal Communication Strategy

January 06, 2017 / by Annika Rautakoura

Internal communication is crucial to any company culture. Solid communication supports business, helps to see through shared company objectives, and boosts employees’ well-being at work.


Employee Advocacy Myths Revisited

December 13, 2016 / by Annika Rautakoura

Employee Advocacy relies on organizations and their employees making the most out of their social media presence for branding and communication purposes. It is an initiative that requires some social maturity and a shared brand vision. However, there are some myths out there that brands have about Employee Advocacy; how it works and what the program means for the employer and employees.


Content Marketing Predictions for 2017

December 02, 2016 / by Annika Rautakoura

The digital marketing landscape has truly been reshaped in recent years, which means more and more turbulence for content marketers in the years to come.


Influencer Insights, Part 9: Tim Hughes

November 17, 2016 / by Annika Rautakoura

The sales landscape has changed significantly, says Tim Hughes, and companies must keep up with the times. Companies must be present for customers to find and provide content that is educational. 


Influencer Insights, Part 8: Andrew Grill

November 14, 2016 / by Annika Rautakoura

We chatted with Digital Eminence Practitioner and social business thought leader Andrew Grill about how social media has been around for thousands of years, how companies approach Employee Advocacy and how they can make use of their most eminent employees.


Case Study: Jabra – Social B2B With Employee Advocacy

November 01, 2016 / by Annika Rautakoura

Creating content without an end destination can be a problem – without the right tools to drive it. Jabra has embraced the potential Employee Advocacy carries for sales and marketing targeting purposes.


How to Turn Your (Awesome) Content Idea Into Several

October 27, 2016 / by Annika Rautakoura

“Never settle for the first draft” is something that skilled content creators know to be true. You shouldn’t settle for the first idea that comes your way, either. Ideas are diamonds to be polished, and they will only shine after the right amount of planning and optimizing. Oh, and eliminating the waste.


Influencer Insights, Part 6: Steve Cartwright

October 04, 2016 / by Annika Rautakoura

Everything starts with an understanding of your target audience, says Steve Cartwright. And this does not mean demographic data.


Influencer Insights, Part 3: John Rampton

September 13, 2016 / by Annika Rautakoura

Online branding and building connections are what drive companies to success, says startup enthusiast John Rampton.


Influencer Insights, Part 2: Rand Fishkin

September 06, 2016 / by Annika Rautakoura

Content reach and amplification will continue to be hot topics, Rand Fishkin believes, as It will be increasingly difficult to stand out with content. Those with the best combination of technical and creative practices will rank best.