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The Employee Advocacy Blog

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Annika Rautakoura

Annika works as Content Manager at Smarp. She is always on the lookout for new writing ideas.
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Recent Posts

Smarp Kicks Off 2017 with Work and Retreat

February 28, 2017 / by Annika Rautakoura

Smarp’s annual kickoff took place in January this year. The event-intensive week covered workshops, interactive presentations – and of course – some partying.


Top Reasons for Choosing Employee Advocacy

February 24, 2017 / by Annika Rautakoura

What are some of the most common reasons companies invest in Employee Advocacy? Why do employees use a shared Employee Advocacy app?


5 Tips for Maintaining Your Employer Brand

February 21, 2017 / by Annika Rautakoura

Achieving a positive employer brand is the sum of the small and large things you do – and setting long-term goals to see through.


How to Engage Employees with Technology

February 17, 2017 / by Annika Rautakoura

The rapidly evolving work environment requires investments and adaptation from employers to engage their employees.


Building Personal Brands through Employee Advocacy

January 13, 2017 / by Annika Rautakoura

Personal branding is more important than ever, with social media spreading information like wildfire and recruiters resorting to social media channels to find candidates.


Social Recruiting 101: Interview with Greg Savage

January 10, 2017 / by Annika Rautakoura

Greg Savage believes that many recruitment companies approach recruiting like they did years ago. Building a brand matters more than ever before in a knowledge economy, where you need to hire the best talent.


4 Things to Consider for an Internal Communication Strategy

January 06, 2017 / by Annika Rautakoura

Internal communication is crucial to any company culture. Solid communication supports business, helps to see through shared company objectives, and boosts employees’ well-being at work.


Employee Advocacy Myths Revisited

December 13, 2016 / by Annika Rautakoura

Employee Advocacy relies on organizations and their employees making the most out of their social media presence for branding and communication purposes. It is an initiative that requires some social maturity and a shared brand vision. However, there are some myths out there that brands have about Employee Advocacy; how it works and what the program means for the employer and employees.


Content Marketing Predictions for 2017

December 02, 2016 / by Annika Rautakoura

The digital marketing landscape has truly been reshaped in recent years, which means more and more turbulence for content marketers in the years to come.


Influencer Insights, Part 9: Tim Hughes

November 17, 2016 / by Annika Rautakoura

The sales landscape has changed significantly, says Tim Hughes, and companies must keep up with the times. Companies must be present for customers to find and provide content that is educational.