Every time I log into my social media accounts, I see tons of videos on my timeline. The trend has grown in the past few months and, as a professional, I am not ashamed to admit that even I get caught up in watching excessive videos.
See, I enjoy everything about videos, especially those coming from colleagues who are passionate about their work. I enjoy the video process just as much as the content; Behind the scenes, employees explaining what they do, how they do, and why they do it.
Turns out, I’m not the only one who’s sucked into a time-warp when I start watching videos. Others also tend to spend more time on sites with video, 88% more time to be exact.
Let’s think about that for a minute: If your website has 5000 visitors per month and a person is averaging 1,2 minutes per session, that makes 6000 minutes in total. With video, though, the same visitors spend 2,2 minutes per session, making 11 300 minutes a month in total – That makes just over 6 hours per day watching your awesome videos!
Question: What kind of video makes viewers loop 6 hours per day?
Answer: The kind of video that meets an individual’s needs and interests.
For me, Rand Fishkin and Whiteboard Fridays hits the nail on the head. His videos feed my curiosity and I walk away having learned something new. I have to say, he’s a likeable guy. And It’s easier for me to trust a message when I’m, in a sense, face-to-face with that person.
I would be more likely to buy his services because I feel a personal connection. It is very hard to trust someone if they never show their faces. That’s why video is a great tool to engage with your clients and give you employees a real voice.
Watch the video below and gain insight into how and where video is at its best, and what benefits it offers to your organization.
Like I mentioned earlier – Videos convert through engagement and entertainment. The best part is that, with the technological advancements, video is more approachable than ever before. And much more cost efficient, I might add!
Video is a great way of communicating your company’s story to a broader audience, as well as, a way to give your employees some face time to create valuable personal connections with your clients.
Before I let you go, I have just one more question to ask: Are you ready to give video a go?
Joonas plans and executes strategic micro content for various types of organizations and channels. Specially created and strategic content helps the employee advocates (among others) to get better engagement on social media driving more traffic to your site.