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The Employee Advocacy Blog

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How to Onboard Employees into Employee Advocacy with Sarah Goodall

September 22, 2016 / by Smarp

Smarp’s latest Smarp Talk took place on September 14th with Roope Heinilä and Sarah Goodall.


Influencer Insights, Part 4: Sam Hurley

September 20, 2016 / by Perry Betts

Relationships are the lifeblood of successful business, a belief that Sam Hurley has lived by. Building connections and enhancing a personal brand also helps advance the reach of the employer.


How to Overcome Employees' Top 3 Personal Branding Mistakes

September 15, 2016 / by Hanna Takala

According to Kredible Research’s 16 Employee Advocacy Statistics, 53 % of decision-makers have eliminated a vendor they have been considering, based on online information they did or did not find about an employee.


Influencer Insights, Part 3: John Rampton

September 13, 2016 / by Annika Rautakoura

Online branding and building connections are what drive companies to success, says startup enthusiast John Rampton.


The Basics of Content Marketing: Facebook

September 08, 2016 / by Brittany Berger

Lots of marketers want to believe Facebook marketing is dead. With new networks popping up constantly, email marketing being more effective than ever, and organic Facebook reach getting smaller and smaller, what's the point? 


Influencer Insights, Part 2: Rand Fishkin

September 06, 2016 / by Annika Rautakoura

Content reach and amplification will continue to be hot topics, Rand Fishkin believes, as It will be increasingly difficult to stand out with content. Those with the best combination of technical and creative practices will rank best.


3 Biggest Social Selling Mistakes and How to Avoid Them

September 01, 2016 / by Smarp

Social media is a must for brands today. Why? Well, 78% of Americans have at least one online social media profile. Beyond that, 71% of social media users are more willing to purchase a product from a business they follow online.


Influencer Insights, Part 1: Mark Schaefer

August 30, 2016 / by Annika Rautakoura

We live in a time when power is shifting towards individuals, Mark Schaefer believes. The function of content is also in flux, and many companies must re-evaluate the notion of chasing cold leads as a business objective.


Jailbreak for Old HR Structures - Employee Advocacy is the Way Out

August 25, 2016 / by Mikko Koskinen

HR can break free from old traditions and unconditional structures. Employee Advocacy is a good first step.


Why Storytelling is the Heart of Content Marketing

August 23, 2016 / by Annika Rautakoura

Think stories are being replaced? Think again. Storytelling still holds meaning for people – and content marketing. Good stories can yield powerful results for your brand.