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The Employee Advocacy Blog

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Why Storytelling is the Heart of Content Marketing

August 23, 2016 / by Annika Rautakoura

Think stories are being replaced? Think again. Storytelling still holds meaning for people – and content marketing. Good stories can yield powerful results for your brand. 

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Insights of a Sales Rep in Employee Advocacy

August 18, 2016 / by Emilie Calmettes

Emilie Calmettes from Smarp's sales shares her insights on Employee Advocacy.

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Shep Hyken's Steps for Improving Your Customer Service

August 16, 2016 / by Jose Manuel Arrias Zuleta

Customer service will always be a key aspect of any company.

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"Employee Advocacy" Through my Frame

August 11, 2016 / by Andy Liang

Where did all start for me?

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How to Boost Employee Advocacy Internally

August 09, 2016 / by Hanna Takala

If you’re wondering how to increase Employee Advocacy in your organization, you’re not alone. 

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How Technology is Changing Customer Loyalty Programs

August 04, 2016 / by Apple Pineda

Giving recognition and offering rewards to regular customers isn’t only a courteous thing to do for customers today— it’s necessary.

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4 Reasons Why Employee Advocacy is Good Management

August 02, 2016 / by Sarah Hayes

A good company culture starts with good management. How does Employee Advocacy kick in? In several ways, actually.

Employee Advocacy isn’t just the latest marketing trend or just a social media phrase to gain more traction on LinkedIn – it's just good management. Not sure? Here are some proven reasons why advocacy helps your company and employees, by using channels that you already use every day.

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Case Study: LR Senergy – When Technical Goes Social

July 28, 2016 / by Annika Rautakoura

Spreading content can sometimes be more challenging than producing it. Yekemi Otaru from LR Senergy, part of the larger Lloyd’s Register Group, explains why the energy industry company chose Smarp.

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6 Content Creation Mistakes to Avoid

July 14, 2016 / by Annika Rautakoura

There are many ways your content can go wrong. Yet sometimes the problem is simple.

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5 Reasons Why Peer-generated Content Breeds Trust

July 07, 2016 / by Smarp

Individuals have the power to persuade their peers. This power can be increased, if testimonials are available for would-be customers about products and services from like-minded people.

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