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The Employee Advocacy Blog

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Smarp Kicks Off 2017 with Work and Retreat

February 28, 2017 / by Annika Rautakoura

Smarp’s annual kickoff took place in January this year. The event-intensive week covered workshops, interactive presentations – and of course – some partying.


Top Reasons for Choosing Employee Advocacy

February 24, 2017 / by Annika Rautakoura

What are some of the most common reasons companies invest in Employee Advocacy? Why do employees use a shared Employee Advocacy app?


10 Engaging Social Media Facts for Professionals - Infographic

February 23, 2017 / by Orsolya Harkai

Whether you’re in marketing, recruiting or sales, social media platforms can definitely work in your favor. Social media is a crucial part of a digital strategy in any industry, and its role is growing exponentially.


5 Tips for Maintaining Your Employer Brand

February 21, 2017 / by Annika Rautakoura

Achieving a positive employer brand is the sum of the small and large things you do – and setting long-term goals to see through.


How to Engage Employees with Technology

February 17, 2017 / by Annika Rautakoura

The rapidly evolving work environment requires investments and adaptation from employers to engage their employees.


Influencer Insights, Part 14: Alban Jarry

February 16, 2017 / by Valène Jouany

We continue our Influencer Insights series with Alban Jarry, renowned expert on digital transformation, social media and communication.


Smarp Data is Smart Data

February 14, 2017 / by Andy Liang

Smarp Insights allows running a data-driven and human-centric Employee Advocacy program.


How to Scale Your Social Selling Strategy

February 10, 2017 / by Mark Schenker

The key to any successful social selling strategy is how you interact with your leads on social media. Social selling is defined as the use of social media to directly engage with prospects. Direct engagement should be providing highly relevant content to prospects and answering their questions.


Influencer Insights, Part 13: Murray Newlands

February 09, 2017 / by Perry Betts

An aspiring influencer needs hard work and consistency, combined with a focus on what is really working. Murray Newlands believes in staying true to what motivates you and is most valuable to your audience.


Engaging Employees in a Knowledge-based Economy

February 07, 2017 / by Smarp

We live in a knowledge-based economy, where intellect is capital. The need for knowledge, information and high skill levels is greater than ever. With information being freely available, the speed of change taking place is quick.