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The Employee Advocacy Blog

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Improving Employee Advocacy through User Experience

January 20, 2017 / by Minh Luu

Usability testing is a key component of any product that puts users first.


Tips For Combining Personal & Professional on Social Media

January 19, 2017 / by Orsolya Harkai

Social networking is a significant part of our daily lives. You should decide how to best use social media for personal and professional purposes.


Influencer Insights, Part 11: Tamara McCleary

January 17, 2017 / by Perry Betts

Trust and meaningful connection are imperative elements in social strategy, explains Tamara McCleary. When it comes to conversions, popularity and follower metrics are inferior to valuable input and being a part of a larger conversation.


Building Personal Brands through Employee Advocacy

January 13, 2017 / by Annika Rautakoura

Personal branding is more important than ever, with social media spreading information like wildfire and recruiters resorting to social media channels to find candidates.


A Simple Guide for Mastering User-Generated Content

January 12, 2017 / by Ben Beck

Take a good, hard look at your current content marketing strategy. Who is responsible for developing and creating content for your business? Maybe it’s your marketing team, a marketing agency, a freelance content or copywriter, or maybe even YOU. You may find that you and your team struggle to find fresh, unique, and compelling content ideas, or you simply may not have the time for content creation at all.


Social Recruiting 101: Interview with Greg Savage

January 10, 2017 / by Annika Rautakoura

Greg Savage believes that many recruitment companies approach recruiting like they did years ago. Building a brand matters more than ever before in a knowledge economy, where you need to hire the best talent.


4 Things to Consider for an Internal Communication Strategy

January 06, 2017 / by Annika Rautakoura

Internal communication is crucial to any company culture. Solid communication supports business, helps to see through shared company objectives, and boosts employees’ well-being at work.


How to Build an Influencer Marketing Campaign that Matters

January 05, 2017 / by Nicki Escudero

As web users turn a blind eye to banner ads and scrolling sidebars – and ad blockers eliminate them completely – content that promotes your brand but seamlessly fits in with the user experience is today's most impactful form of marketing. 


3 Savvy Ways to Level Up Your Social Selling with Content

January 03, 2017 / by Britt Skrabanek

Buyers are online, and they’re on social media. And in this ever-evolving landscape of technology, sales organizations need to find ways to keep up.


Effective Internal Communication Relies on Company Culture

December 29, 2016 / by Kelsey Jones

Good internal communication should not be taken for granted – it requires effort on both sides. Investing in a good company culture can have wondrous short- and long-term effects for business. A solid company culture relies on internal communication – and vice versa.