Do any members of your target audience wake up on weekdays and head into an office job? Probably. If so, your company can benefit from LinkedIn, the business-oriented networking site with more than 106 million active users.
The volume of content is increasing exponentially. Reportedly, 73% of B2B marketers are producing more content than they did a year ago (Content Marketing Institute). With over 2 million blog posts published every day (MarketingProfs), standing out from the crowd is getting more and more difficult.
We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.
What are the factors that determine whether an Employee Advocacy solution is easy to use? There are some key areas to consider.
Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.