Smarp’s annual kickoff took place in January this year. The event-intensive week covered workshops, interactive presentations – and of course – some partying.
Whether you’re in marketing, recruiting or sales, social media platforms can definitely work in your favor. Social media is a crucial part of a digital strategy in any industry, and its role is growing exponentially.
The key to any successful social selling strategy is how you interact with your leads on social media. Social selling is defined as the use of social media to directly engage with prospects. Direct engagement should be providing highly relevant content to prospects and answering their questions.