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The Employee Advocacy Blog

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5 Features That Make a Great Salesperson - Infographic

October 20, 2016 / by Smarp

A good salesperson makes sales and boosts business. A great salesperson goes the extra mile. They secure deals in the toughest of spots and establish long-lasting customer relationships.


3 Top Reasons Why Retaining Customers is Important

October 18, 2016 / by Lori Hil

Did you know that increasing your customer retention rates by just 5% can increase your profits between 25-95%? Relationships generate bigger profits. It is true, customer loyalty has a valuable impact on your bottom line. Retaining your current customer base has numerous benefits to your business. Let’s cover the top 3.


Social Media Starter Kit for Professionals

October 13, 2016 / by Orsolya Harkai

Companies can build up a terrific social media presence through their employees. In Employee Advocacy, branding on social media is made easy and effective.


Influencer Insights, Part 7: Juntae DeLane

October 11, 2016 / by Perry Betts

Building successful digital branding is about work-life integration. Some think they should separate personal and professional lives on social media but they’re wrong.


Smarp Expands Past Employee Advocacy to Bring Internal Communications On the Go

October 10, 2016 / by Roope Heinilä

Organizations need to modernize their ways of communicating in order to stay competitive in an increasingly knowledge-driven business environment. With our new expansion, Smarp aims to become the de facto app to connect employees to the content they need to be successful in their work while empowering them to act as brand ambassadors for their employers.


A Practical Guide to Implementing a Social Media Policy that Works

October 06, 2016 / by Stefanie Chernow

If Employee Advocacy was a European city, it would be Rome because all roads are certainly leading to this trend in digital communications.


Influencer Insights, Part 6: Steve Cartwright

October 04, 2016 / by Annika Rautakoura

Everything starts with an understanding of your target audience, says Steve Cartwright. And this does not mean demographic data.


3 Power Tips: How to Build Strong Inter-Departmental Collaboration

September 29, 2016 / by Ben Beck

You've probably heard the saying “It takes a village to raise a child”. The same concept holds true in business, regarding the successful generation, development, and completion of a project.


Influencer Insights, Part 5: Jeff Bullas

September 27, 2016 / by Perry Betts

First stick to what works and make sure that the basics are covered, believes Jeff Bullas. Experimenting with other media platforms and multi-channel marketing will help ensure you reach the broadest audience.


How to Onboard Employees into Employee Advocacy with Sarah Goodall

September 22, 2016 / by Smarp

Smarp’s latest Smarp Talk took place on September 14th with Roope Heinilä and Sarah Goodall.