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The Employee Advocacy Blog

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The Basics of Content Marketing: LinkedIn

December 09, 2016 / by Brittany Berger

Do any members of your target audience wake up on weekdays and head into an office job? Probably. If so, your company can benefit from LinkedIn, the business-oriented networking site with more than 106 million active users.


Solving Employees' Content Creation Challenges with Employee Advocacy

December 08, 2016 / by Markus Linden

The volume of content is increasing exponentially. Reportedly, 73% of B2B marketers are producing more content than they did a year ago (Content Marketing Institute). With over 2 million blog posts published every day (MarketingProfs), standing out from the crowd is getting more and more difficult.


Content Marketing Predictions for 2017

December 02, 2016 / by Annika Rautakoura

The digital marketing landscape has truly been reshaped in recent years, which means more and more turbulence for content marketers in the years to come.


How to Be Authentic on Social Media

December 01, 2016 / by Elna Cain

You've probably heard you need to show a bit of yourself on social media if you want your business to be successful, right?


Driving Content Marketing Through Employee Advocacy

November 29, 2016 / by Smarp

We believe in the power of individuals and content. With native advertising losing momentum and the digital landscape becoming more hectic, individuals now have the power to influence and educate others with the content they post.


Influencer Insights, Part 10: Scott Monty

November 25, 2016 / by Perry Betts

Brands need to address their customers on a personal level, is a firm belief of Scott Monty’s. In today’s digitally driven world, it’s imperative that brands build relationships and shy away from generic messages.


Top Things to Consider for Employee Advocacy Ease of Use

November 24, 2016 / by Mikael Lauharanta

What are the factors that determine whether an Employee Advocacy solution is easy to use? There are some key areas to consider.


Professionals' Online ABC - Infographic

November 22, 2016 / by Smarp

Your online reputation matters. The good news is, there is a whole lot you can do, with little effort, to optimize your social media presence.


Influencer Insights, Part 9: Tim Hughes

November 17, 2016 / by Annika Rautakoura

The sales landscape has changed significantly, says Tim Hughes, and companies must keep up with the times. Companies must be present for customers to find and provide content that is educational. 


How to Leverage Storytelling for Sales

November 15, 2016 / by Ben Beck

Good salespeople listen and identify a prospective customer’s needs. Excellent salespeople take those needs and compose a story. Storytelling in sales connects the two parties, creates a relationship, establishes empathy, and builds a level of rapport that could not be built without a story being told.